FASHION CURES A LA MODE

at the beginning of september I shot the campaign for Fashion CURES a la mode, a 4 day charity event in support of the ovarian cancer society.

Fashion CURES a la mode has been designed both to raise money for Ovarian Cancer Canada and to increase the awareness of the disease. This event will enable people from the nation's capital and surrounding areas to become better educated about a disease that impacts women specifically, but touches their friends and families as well. A percentage of the event proceeds raised through sponsorship and ticket sales will be donated to Ovarian Cancer Canada.

I had a great time shooting this campaign, and I would like to thank a few people who were involved in this shoot; Brent, thank you so much for assisting me on this shoot! Jefferson Sukhoo, for Supplying the outfits, Bruno, Alexis, and Natalie from Le SPA, for doing the hair, makeup, and offering a space for us to shoot in! Benjamin R.Prentice for filming the video of the shoot, which is now posted on the event website, our two amazing models, Patricia from Barrett Palmer, and Kaitlyn from Angies, and last but not least Rania, who has created this entire event, and who has spent countless days and nights preparing for its grand opening THIS WEDNESDAY. Rania, thank you so much!!!

Here are the images from the campaign, and DONT FORGET TO COME TO THE EVENT! to see the schedule - click here!